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AgencyAnalytics vs Sumo: 2026 Comparison

AgencyAnalytics Sumo
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Paid ($12-18/client/mo) Freemium ($0-49/mo)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Branding on free
  • Limited features
  • Can slow site

AgencyAnalytics

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