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AgencyAnalytics vs Tray.io: 2026 Comparison

AgencyAnalytics Tray.io
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. General automation platform for scaling businesses with visual workflow builder and deep API integrations.
Pricing Paid ($12-18/client/mo) Subscription (Custom)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • Visual builder
  • Universal connector
  • Branching logic
  • Error handling
  • API
  • Templates
  • Merlin AI
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Powerful automation
  • Universal connector
  • Good for complex workflows
  • Enterprise
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Expensive
  • Enterprise focused
  • Learning curve

AgencyAnalytics

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Tray.io

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