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AgencyAnalytics vs Wave: 2026 Comparison

AgencyAnalytics Wave
Overview AgencyAnalytics is an all-in-one reporting platform built specifically for marketing agencies to track SEO and PPC performance. It automates client reporting across multiple marketing channels and tools. A free accounting and invoicing software for small businesses and freelancers with optional paid payroll and payment processing.
Pricing Paid ($12-18/client/mo) Freemium (Free (accounting) + paid add-ons)
Key Features
  • SEO reporting
  • PPC dashboards
  • social media tracking
  • call tracking
  • white-label reports
  • automated reporting
  • 80+ integrations
  • rank tracking
  • Accounting
  • Invoicing
  • Receipt scanning
  • Bank connections
  • Financial reports
  • Payment processing
  • Payroll
  • Multi-currency
Pros
  • Purpose-built for agencies
  • Good value per client
  • Extensive integrations
  • White-label capabilities
  • Completely free accounting
  • Good invoicing
  • Easy to use
  • Receipt scanning
Cons
  • Agency-focused only
  • Limited custom analysis
  • Basic data visualization
  • Add-ons increase cost
  • Limited features
  • Payroll costs extra
  • Payment processing fees
  • No inventory management

AgencyAnalytics

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Wave

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