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Agile CRM vs Looker: 2026 Comparison

Agile CRM Looker
Overview An all-in-one CRM offering sales, marketing, and service automation for small and medium businesses. Looker is a modern business intelligence platform now part of Google Cloud that uses a modeling language called LookML. It provides governed data exploration and embedded analytics for organizations.
Pricing Freemium (Free-$47.99/user/month) Paid (Custom)
Key Features
  • Contact management
  • Deal tracking
  • Telephony
  • Email campaigns
  • Landing pages
  • Helpdesk
  • Social monitoring
  • Web analytics
  • LookML modeling
  • data exploration
  • embedded analytics
  • custom applications
  • Git integration
  • API access
  • scheduling
  • Google Cloud integration
Pros
  • Affordable all-in-one solution
  • Good free plan
  • Marketing automation included
  • Easy to set up
  • Strong data governance
  • LookML is powerful
  • Good embedded analytics
  • API-first approach
Cons
  • Interface feels outdated
  • Customer support is slow
  • Can be buggy
  • Limited integrations
  • Steep learning curve
  • Requires technical setup
  • Expensive
  • Limited visualization options