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Ahrefs vs Whatagraph: 2026 Comparison

Ahrefs Whatagraph
Overview Ahrefs is a comprehensive SEO toolset known for its industry-leading backlink index and keyword research capabilities. It provides site auditing and competitive analysis tools for search marketers. Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+ marketing platforms for unified reporting.
Pricing Paid ($99-999/mo) Paid ($199-custom/mo)
Key Features
  • Backlink analysis
  • keyword research
  • site audit
  • rank tracking
  • content explorer
  • competitor analysis
  • batch analysis
  • SERP history
  • Cross-channel reporting
  • automated reports
  • custom branding
  • 40+ integrations
  • report templates
  • data blending
  • live dashboards
  • API access
Pros
  • Best backlink database
  • Excellent keyword data
  • Intuitive interface
  • Constantly updated index
  • Great for marketing agencies
  • Beautiful report templates
  • Easy automation
  • Good white-labeling
Cons
  • Expensive
  • Limited user seats
  • No free tier
  • API costs extra
  • Expensive
  • Limited to marketing data
  • Basic data manipulation
  • Fewer integrations than some competitors