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Airbase vs GMass: 2026 Comparison

Airbase GMass
Overview A comprehensive spend management platform combining corporate cards, bill pay, expense reimbursements, and procurement. GMass is a mass email and cold outreach tool that works directly inside Gmail. It turns Gmail into a powerful email marketing and outreach platform with mail merge, automatic follow-ups, and campaign analytics.
Pricing Subscription (Custom pricing) Freemium ($0-55/mo)
Key Features
  • Corporate cards
  • Bill pay
  • Expense management
  • Procurement
  • Virtual cards
  • Approval workflows
  • Accounting automation
  • Analytics
  • Gmail-based sending
  • mail merge
  • automatic follow-ups
  • email tracking
  • campaign reports
  • scheduling
  • Google Sheets integration
Pros
  • Comprehensive spend management
  • Good approval workflows
  • Strong accounting sync
  • Virtual cards
  • Works inside Gmail
  • Very easy to use
  • Affordable
  • Great Google Sheets integration
Cons
  • Expensive
  • Complex setup
  • Enterprise-focused
  • Custom pricing only
  • Gmail sending limits apply
  • Limited advanced features
  • No multi-channel support