| Overview |
A flexible no-code platform frequently used as a lightweight CRM with customizable bases, views, and automation capabilities. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Freemium (Free-$20/user/month) |
Paid (Custom pricing) |
| Key Features |
- Custom databases
- Multiple views
- Automation
- Integrations
- Forms
- Reporting
- Apps
- Collaboration
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Extremely flexible
- Beautiful interface
- Great for custom workflows
- Strong community
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Not a dedicated CRM
- Requires setup
- Can get complex
- Limited CRM-specific features
|
- Expensive
- Complex setup
- Requires training
|
