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Airtable CRM vs Lattice: 2026 Comparison

Airtable CRM Lattice
Overview A flexible no-code platform frequently used as a lightweight CRM with customizable bases, views, and automation capabilities. A people management platform offering performance reviews, engagement surveys, OKRs, and career development tools.
Pricing Freemium (Free-$20/user/month) Subscription ($6-$11/person/month)
Key Features
  • Custom databases
  • Multiple views
  • Automation
  • Integrations
  • Forms
  • Reporting
  • Apps
  • Collaboration
  • Performance reviews
  • OKRs and goals
  • Engagement surveys
  • 1-on-1s
  • Career development
  • Compensation management
  • Analytics
  • 360 feedback
Pros
  • Extremely flexible
  • Beautiful interface
  • Great for custom workflows
  • Strong community
  • Modern performance management
  • Great UX
  • Good integrations
  • Flexible reviews
Cons
  • Not a dedicated CRM
  • Requires setup
  • Can get complex
  • Limited CRM-specific features
  • Can be expensive
  • Limited HRIS features
  • Setup takes time
  • Some features need higher plans

Airtable CRM

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Lattice

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