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Airtable CRM vs Thryv: 2026 Comparison

Airtable CRM Thryv
Overview A flexible no-code platform frequently used as a lightweight CRM with customizable bases, views, and automation capabilities. An all-in-one small business management platform combining CRM, marketing, payments, and customer communication tools.
Pricing Freemium (Free-$20/user/month) Subscription ($228-$533/month)
Key Features
  • Custom databases
  • Multiple views
  • Automation
  • Integrations
  • Forms
  • Reporting
  • Apps
  • Collaboration
  • CRM
  • Online presence
  • Marketing automation
  • Payment processing
  • Social media
  • Appointment scheduling
  • Reviews management
  • Document storage
Pros
  • Extremely flexible
  • Beautiful interface
  • Great for custom workflows
  • Strong community
  • All-in-one for small business
  • Marketing included
  • Payment processing
  • Review management
Cons
  • Not a dedicated CRM
  • Requires setup
  • Can get complex
  • Limited CRM-specific features
  • Expensive
  • Primarily US market
  • Long contracts reported
  • Can be overwhelming