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Airtable CRM vs Wave: 2026 Comparison

Airtable CRM Wave
Overview A flexible no-code platform frequently used as a lightweight CRM with customizable bases, views, and automation capabilities. A free accounting and invoicing software for small businesses and freelancers with optional paid payroll and payment processing.
Pricing Freemium (Free-$20/user/month) Freemium (Free (accounting) + paid add-ons)
Key Features
  • Custom databases
  • Multiple views
  • Automation
  • Integrations
  • Forms
  • Reporting
  • Apps
  • Collaboration
  • Accounting
  • Invoicing
  • Receipt scanning
  • Bank connections
  • Financial reports
  • Payment processing
  • Payroll
  • Multi-currency
Pros
  • Extremely flexible
  • Beautiful interface
  • Great for custom workflows
  • Strong community
  • Completely free accounting
  • Good invoicing
  • Easy to use
  • Receipt scanning
Cons
  • Not a dedicated CRM
  • Requires setup
  • Can get complex
  • Limited CRM-specific features
  • Limited features
  • Payroll costs extra
  • Payment processing fees
  • No inventory management