Gifts

Culture

Reviews

Local Spots

Airtable CRM vs Whatagraph: 2026 Comparison

Airtable CRM Whatagraph
Overview A flexible no-code platform frequently used as a lightweight CRM with customizable bases, views, and automation capabilities. Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+ marketing platforms for unified reporting.
Pricing Freemium (Free-$20/user/month) Paid ($199-custom/mo)
Key Features
  • Custom databases
  • Multiple views
  • Automation
  • Integrations
  • Forms
  • Reporting
  • Apps
  • Collaboration
  • Cross-channel reporting
  • automated reports
  • custom branding
  • 40+ integrations
  • report templates
  • data blending
  • live dashboards
  • API access
Pros
  • Extremely flexible
  • Beautiful interface
  • Great for custom workflows
  • Strong community
  • Great for marketing agencies
  • Beautiful report templates
  • Easy automation
  • Good white-labeling
Cons
  • Not a dedicated CRM
  • Requires setup
  • Can get complex
  • Limited CRM-specific features
  • Expensive
  • Limited to marketing data
  • Basic data manipulation
  • Fewer integrations than some competitors

Airtable CRM

View Full Profile

Whatagraph

View Full Profile