| Overview |
Cloud collaboration platform combining spreadsheet flexibility with database power for building custom apps and workflows. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Freemium ($0-27/mo) |
Paid (Custom pricing) |
| Key Features |
- Relational database
- Multiple views
- Automations
- Extensions
- Interfaces
- Syncs
- API
- AI
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Flexible database
- Multiple views
- Good API
- App building
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Expensive at scale
- Row limits
- Learning curve
|
- Expensive
- Complex setup
- Requires training
|
