| Overview |
AWS image and video analysis service for face detection, content moderation, celebrity recognition, and custom labels. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Pay-per-use ($-$$$) |
Paid (Custom pricing) |
| Key Features |
- Face detection
- Content moderation
- Celebrity recognition
- Custom labels
- Video analysis
- PPE detection
- Text detection
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Comprehensive features
- Video support
- AWS integration
- Custom labels
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- AWS dependency
- Privacy concerns
- Face detection controversy
- Complex pricing
|
- Expensive
- Complex setup
- Requires training
|
