| Overview |
Amazon's scalable cloud email service for sending transactional and marketing emails at extremely low cost. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Pay-per-use ($0.10/1000 emails) |
Paid (Custom pricing) |
| Key Features |
- Email sending
- Receiving
- Templates
- Configuration sets
- Dedicated IPs
- Event publishing
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Extremely affordable
- Massive scale
- AWS integration
- Reliable
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Requires technical setup
- Limited marketing features
- No visual builder
|
- Expensive
- Complex setup
- Requires training
|
