| Overview |
Amazon's scalable cloud email service for sending transactional and marketing emails at extremely low cost. |
Automated messaging platform for tech-savvy marketers to create data-driven email, push, SMS, and in-app campaigns. |
| Pricing |
Pay-per-use ($0.10/1000 emails) |
Subscription ($100-custom/mo) |
| Key Features |
- Email sending
- Receiving
- Templates
- Configuration sets
- Dedicated IPs
- Event publishing
|
- Behavioral emails
- Push notifications
- SMS
- In-app messages
- Webhooks
- Data pipelines
- Workflows
|
| Pros |
- Extremely affordable
- Massive scale
- AWS integration
- Reliable
|
- Powerful behavioral targeting
- Multi-channel
- Great for SaaS
- Good data tools
|
| Cons |
- Requires technical setup
- Limited marketing features
- No visual builder
|
- Expensive
- Requires technical setup
- Steep learning curve
|
