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Amazon SES vs Follow Up Boss: 2026 Comparison

Amazon SES Follow Up Boss
Overview Amazon's scalable cloud email service for sending transactional and marketing emails at extremely low cost. A real estate CRM that centralizes leads from all sources and helps agents and teams follow up faster to win more business.
Pricing Pay-per-use ($0.10/1000 emails) Subscription ($58-$499/month)
Key Features
  • Email sending
  • Receiving
  • Templates
  • Configuration sets
  • Dedicated IPs
  • Event publishing
  • Lead routing
  • Action plans
  • Communication tools
  • Smart lists
  • Reporting
  • Integrations
  • Mobile app
  • Team management
Pros
  • Extremely affordable
  • Massive scale
  • AWS integration
  • Reliable
  • Excellent for real estate teams
  • Fast lead distribution
  • Good integrations
  • Strong follow-up tools
Cons
  • Requires technical setup
  • Limited marketing features
  • No visual builder
  • Expensive for solo agents
  • Real estate only
  • Limited customization
  • No transaction management

Amazon SES

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Follow Up Boss

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