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Amazon SES vs FullStory: 2026 Comparison

Amazon SES FullStory
Overview Amazon's scalable cloud email service for sending transactional and marketing emails at extremely low cost. FullStory captures and indexes every user interaction to provide complete digital experience analytics. Its session replay and heatmap capabilities help teams identify friction points and optimize user journeys.
Pricing Pay-per-use ($0.10/1000 emails) Paid ($0-custom)
Key Features
  • Email sending
  • Receiving
  • Templates
  • Configuration sets
  • Dedicated IPs
  • Event publishing
  • Session replay
  • heatmaps
  • error tracking
  • conversion funnels
  • frustration signals
  • search analytics
  • privacy controls
  • API access
Pros
  • Extremely affordable
  • Massive scale
  • AWS integration
  • Reliable
  • Excellent session replay quality
  • Powerful search capabilities
  • Good frustration detection
  • Strong privacy controls
Cons
  • Requires technical setup
  • Limited marketing features
  • No visual builder
  • Expensive for high-traffic sites
  • Can impact page performance
  • Storage limitations
  • Complex pricing

Amazon SES

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FullStory

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