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Amazon SES vs Smartlook: 2026 Comparison

Amazon SES Smartlook
Overview Amazon's scalable cloud email service for sending transactional and marketing emails at extremely low cost. Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis.
Pricing Pay-per-use ($0.10/1000 emails) Freemium ($0-custom)
Key Features
  • Email sending
  • Receiving
  • Templates
  • Configuration sets
  • Dedicated IPs
  • Event publishing
  • Session recordings
  • heatmaps
  • event tracking
  • funnel analysis
  • mobile app analytics
  • crash reports
  • retention tables
  • API access
Pros
  • Extremely affordable
  • Massive scale
  • AWS integration
  • Reliable
  • Good mobile app support
  • Always-on recording
  • Affordable pricing
  • Easy implementation
Cons
  • Requires technical setup
  • Limited marketing features
  • No visual builder
  • Limited free tier
  • Basic heatmaps
  • Fewer features than enterprise tools
  • Dashboard could be more intuitive

Amazon SES

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Smartlook

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