| Overview |
Amazon's scalable cloud email service for sending transactional and marketing emails at extremely low cost. |
Sprout Social Listening is the social listening module within Sprout Social that monitors brand mentions, industry conversations, and competitor activity across social media. It provides sentiment analysis and trend identification. |
| Pricing |
Pay-per-use ($0.10/1000 emails) |
Paid ($249-499/mo (included with Sprout Social)) |
| Key Features |
- Email sending
- Receiving
- Templates
- Configuration sets
- Dedicated IPs
- Event publishing
|
- Topic monitoring
- sentiment analysis
- trend identification
- competitive analysis
- audience demographics
- share of voice
- custom queries
- automated alerts
|
| Pros |
- Extremely affordable
- Massive scale
- AWS integration
- Reliable
|
- Integrated with Sprout Social
- Easy to set up
- Good sentiment analysis
- Clean interface
|
| Cons |
- Requires technical setup
- Limited marketing features
- No visual builder
|
- Requires Sprout Social subscription
- Limited compared to dedicated listening tools
- Higher cost
|
