| Overview |
A product-led growth platform for building personalized in-app onboarding flows, feature announcements, and user surveys without code. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Subscription ($249-$879/month) |
Paid (Custom pricing) |
| Key Features |
- Onboarding flows
- Feature announcements
- NPS surveys
- Checklists
- Tooltips
- Modals
- Analytics
- Segmentation
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- No-code builder
- Good templates
- Strong analytics
- Easy to implement
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Expensive
- Limited to web
- Custom CSS needed for branding
- Mobile support limited
|
- Expensive
- Complex setup
- Requires training
|
