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Appcues vs Make: 2026 Comparison

Appcues Make
Overview A product-led growth platform for building personalized in-app onboarding flows, feature announcements, and user surveys without code. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Subscription ($249-$879/month) Freemium ($0-16.67/mo)
Key Features
  • Onboarding flows
  • Feature announcements
  • NPS surveys
  • Checklists
  • Tooltips
  • Modals
  • Analytics
  • Segmentation
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • No-code builder
  • Good templates
  • Strong analytics
  • Easy to implement
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • Expensive
  • Limited to web
  • Custom CSS needed for branding
  • Mobile support limited
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier