| Overview |
A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Freemium (Free-$20/user/month) |
Paid (Custom pricing) |
| Key Features |
- CRM
- Project management
- Invoicing
- Supply chain
- HR management
- Custom apps
- Email marketing
- Procurement
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Very affordable
- Comprehensive suite
- Customizable
- Good mobile app
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Interface can be confusing
- Support response times
- Less polished than competitors
- Learning curve for full suite
|
- Expensive
- Complex setup
- Requires training
|
