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Apptivo vs Close: 2026 Comparison

Apptivo Close
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. A CRM built for inside sales teams with built-in calling, email, and SMS to help close more deals faster.
Pricing Freemium (Free-$20/user/month) Subscription ($49-$139/user/month)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Built-in calling
  • Power dialer
  • Email sequences
  • SMS messaging
  • Pipeline view
  • Smart views
  • Custom activities
  • Reporting
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Excellent built-in communication
  • Fast and responsive UI
  • Great for inside sales
  • Powerful search and filtering
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Expensive for small teams
  • Limited marketing features
  • No free plan
  • Not ideal for field sales