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Apptivo vs Copper CRM for Real Estate: 2026 Comparison

Apptivo Copper CRM for Real Estate
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. A Google Workspace-native CRM adapted for real estate professionals who work primarily within Gmail and Google Calendar.
Pricing Freemium (Free-$20/user/month) Subscription ($23-$99/user/month)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Google Workspace integration
  • Contact management
  • Deal tracking
  • Email automation
  • Task management
  • Reporting
  • Mobile app
  • Activity feed
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Deep Google integration
  • Auto data capture
  • Clean interface
  • Good for Google-centric agents
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Not real estate specific
  • Limited MLS integration
  • No transaction management
  • General CRM adapted for RE

Apptivo

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Copper CRM for Real Estate

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