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Apptivo vs Copper: 2026 Comparison

Apptivo Copper
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. A Google Workspace-native CRM that lives inside Gmail and integrates seamlessly with Google apps.
Pricing Freemium (Free-$20/user/month) Subscription ($23-$99/user/month)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Google Workspace integration
  • Automatic data entry
  • Pipeline management
  • Email tracking
  • Task automation
  • Custom reporting
  • Relationship tracking
  • Mobile app
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Deep Google integration
  • Minimal data entry required
  • Clean interface
  • Easy to adopt for Google users
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Only works well with Google Workspace
  • Limited features outside Google ecosystem
  • Pricey for what it offers
  • Reporting is basic