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Apptivo vs Ecwid by Lightspeed: 2026 Comparison

Apptivo Ecwid by Lightspeed
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. An embeddable e-commerce solution that lets you add an online store to any existing website or social media page.
Pricing Freemium (Free-$20/user/month) Freemium (Free-$99/month)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Embeddable store
  • Multi-platform selling
  • POS integration
  • Automated tax calculation
  • Shipping tools
  • Abandoned cart emails
  • Multilingual store
  • Mobile app
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Easy to add to existing sites
  • Free plan available
  • Multi-channel selling
  • No transaction fees
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Limited design customization
  • Free plan limited to 5 products
  • Fewer features than Shopify
  • Limited SEO control

Apptivo

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Ecwid by Lightspeed

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