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Apptivo vs Follow Up Boss: 2026 Comparison

Apptivo Follow Up Boss
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. A real estate CRM that centralizes leads from all sources and helps agents and teams follow up faster to win more business.
Pricing Freemium (Free-$20/user/month) Subscription ($58-$499/month)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Lead routing
  • Action plans
  • Communication tools
  • Smart lists
  • Reporting
  • Integrations
  • Mobile app
  • Team management
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Excellent for real estate teams
  • Fast lead distribution
  • Good integrations
  • Strong follow-up tools
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Expensive for solo agents
  • Real estate only
  • Limited customization
  • No transaction management

Apptivo

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Follow Up Boss

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