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Apptivo vs GMass: 2026 Comparison

Apptivo GMass
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. GMass is a mass email and cold outreach tool that works directly inside Gmail. It turns Gmail into a powerful email marketing and outreach platform with mail merge, automatic follow-ups, and campaign analytics.
Pricing Freemium (Free-$20/user/month) Freemium ($0-55/mo)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Gmail-based sending
  • mail merge
  • automatic follow-ups
  • email tracking
  • campaign reports
  • scheduling
  • Google Sheets integration
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Works inside Gmail
  • Very easy to use
  • Affordable
  • Great Google Sheets integration
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Gmail sending limits apply
  • Limited advanced features
  • No multi-channel support