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Apptivo vs Gusto: 2026 Comparison

Apptivo Gusto
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Freemium (Free-$20/user/month) Subscription ($40-$80/month + $6-12/person)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow