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Apptivo vs Lofty: 2026 Comparison

Apptivo Lofty
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. An AI-powered real estate platform formerly known as Chime that offers CRM, IDX, and smart automation for lead conversion.
Pricing Freemium (Free-$20/user/month) Subscription (Custom pricing)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • AI assistant
  • CRM
  • IDX website
  • Lead generation
  • Behavioral automation
  • Smart plans
  • Power dialer
  • Reporting
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • AI-driven automation
  • Good lead nurturing
  • Modern interface
  • Comprehensive platform
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Expensive
  • Rebranded from Chime
  • Complex pricing
  • Real estate only