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Apptivo vs Looker: 2026 Comparison

Apptivo Looker
Overview A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools. Looker is a modern business intelligence platform now part of Google Cloud that uses a modeling language called LookML. It provides governed data exploration and embedded analytics for organizations.
Pricing Freemium (Free-$20/user/month) Paid (Custom)
Key Features
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
  • LookML modeling
  • data exploration
  • embedded analytics
  • custom applications
  • Git integration
  • API access
  • scheduling
  • Google Cloud integration
Pros
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
  • Strong data governance
  • LookML is powerful
  • Good embedded analytics
  • API-first approach
Cons
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite
  • Steep learning curve
  • Requires technical setup
  • Expensive
  • Limited visualization options