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Ashby vs Principle: 2026 Comparison

Ashby Principle
Overview An all-in-one recruiting platform combining ATS, CRM, scheduling, and analytics designed for high-growth companies. A macOS design tool for creating animated and interactive user interface designs with timeline-based animation.
Pricing Subscription (Custom pricing) One_time ($29)
Key Features
  • ATS
  • Recruiting CRM
  • Interview scheduling
  • Analytics
  • Sourcing
  • Offer management
  • Onboarding
  • Reporting
  • Timeline animation
  • Auto transitions
  • Drivers
  • Component import
  • Screen recording
  • Sketch and Figma import
  • Direct preview
  • Touch input support
Pros
  • Modern UI
  • All-in-one platform
  • Great analytics
  • Designed for high-growth
  • Beautiful animations
  • Simple timeline interface
  • One-time purchase
  • Great for mobile prototypes
Cons
  • Custom pricing only
  • Newer platform
  • Smaller integration ecosystem
  • Learning curve
  • Mac only
  • Limited interaction types
  • No collaboration
  • Smaller community