| Overview |
AspireIQ (now Aspire) is an influencer marketing platform focused on building authentic brand-creator relationships. It offers campaign management, content creation workflows, and community building tools. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Paid (Custom pricing) |
Subscription ($23-$99/user/month) |
| Key Features |
- Influencer discovery
- campaign management
- content creation workflows
- community building
- e-commerce integration
- analytics
- creator marketplace
- content rights management
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Strong community-building focus
- Good content workflows
- E-commerce integrations
- Creator-friendly platform
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Enterprise pricing
- Discovery database could be larger
- Occasional bugs
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
