| Overview |
A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Freemium (Free-$79/user/month) |
Paid (Custom pricing) |
| Key Features |
- Automatic data sync
- Custom objects
- Real-time collaboration
- Email integration
- Reporting
- Workflow automation
- Enrichment
- API-first design
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Modern and flexible architecture
- Excellent data model
- Real-time multiplayer
- Beautiful design
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Still maturing feature set
- Smaller integration library
- Limited marketing tools
- Newer with less track record
|
- Expensive
- Complex setup
- Requires training
|
