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Attio vs Copper: 2026 Comparison

Attio Copper
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. A Google Workspace-native CRM that lives inside Gmail and integrates seamlessly with Google apps.
Pricing Freemium (Free-$79/user/month) Subscription ($23-$99/user/month)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Google Workspace integration
  • Automatic data entry
  • Pipeline management
  • Email tracking
  • Task automation
  • Custom reporting
  • Relationship tracking
  • Mobile app
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Deep Google integration
  • Minimal data entry required
  • Clean interface
  • Easy to adopt for Google users
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Only works well with Google Workspace
  • Limited features outside Google ecosystem
  • Pricey for what it offers
  • Reporting is basic