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Attio vs Craft: 2026 Comparison

Attio Craft
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. Beautiful document and note-taking app for Mac and iOS with rich formatting, backlinks, and sharing capabilities.
Pricing Freemium (Free-$79/user/month) Freemium ($0-10/mo)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Rich documents
  • Backlinks
  • AI assistant
  • Sharing
  • Cards
  • Daily notes
  • Templates
  • Markdown
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Beautiful design
  • Apple ecosystem
  • Offline support
  • Rich formatting
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Apple focused
  • Limited collaboration
  • No Windows/Android