Gifts

Culture

Reviews

Local Spots

Attio vs Emma: 2026 Comparison

Attio Emma
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. Email marketing platform focused on brand-consistent campaigns with approval workflows and team collaboration for agencies.
Pricing Freemium (Free-$79/user/month) Subscription ($99-custom/mo)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Email marketing
  • Approval workflows
  • Brand controls
  • A/B testing
  • Automation
  • Analytics
  • Integrations
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Team collaboration
  • Brand controls
  • Good design tools
  • Agency features
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Expensive
  • Limited free trial
  • Basic automation