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Attio vs Fathom Analytics: 2026 Comparison

Attio Fathom Analytics
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. Fathom Analytics is a privacy-first web analytics tool that provides useful website insights without tracking personal data. It is fully GDPR compliant without requiring cookie consent banners.
Pricing Freemium (Free-$79/user/month) Paid ($14-44/mo)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Privacy-first analytics
  • no cookies
  • GDPR compliant
  • uptime monitoring
  • email reports
  • custom domains
  • event tracking
  • EU isolation
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Simple and privacy-focused
  • No cookie banners needed
  • Fast loading
  • Excellent uptime
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Limited feature set
  • No user segmentation
  • Basic reporting
  • Expensive for what it offers

Attio

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Fathom Analytics

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