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Attio vs Infusionsoft: 2026 Comparison

Attio Infusionsoft
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder.
Pricing Freemium (Free-$79/user/month) Subscription ($249-custom/mo)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Campaign builder
  • CRM
  • E-commerce
  • Automation
  • Landing pages
  • Invoicing
  • Appointments
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Powerful campaign builder
  • All-in-one
  • Good automation
  • Long track record
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Rebranded to Keap
  • Expensive
  • Complex