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Attio vs iStock: 2026 Comparison

Attio iStock
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. A stock photography marketplace by Getty Images offering affordable photos, illustrations, vectors, and video clips.
Pricing Freemium (Free-$79/user/month) Subscription ($12.99-$33/month)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Stock photos
  • Illustrations
  • Vectors
  • Video
  • Curated collections
  • AI search
  • Flexible licensing
  • Plugin for design tools
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Affordable pricing
  • Getty quality
  • Good curation
  • Plugin integrations
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Smaller library than Shutterstock
  • Credit system confusing
  • Some dated content
  • Extra license costs