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Attio vs Keap: 2026 Comparison

Attio Keap
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. An all-in-one CRM, sales, and marketing automation platform built specifically for small businesses and solopreneurs.
Pricing Freemium (Free-$79/user/month) Subscription ($249-$319/month)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • CRM automation
  • Email marketing
  • Appointments
  • Invoicing
  • Landing pages
  • Sales pipeline
  • Text messaging
  • E-commerce
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Strong marketing automation
  • All-in-one platform
  • Good for small businesses
  • Automated follow-ups
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Expensive for solopreneurs
  • Steep learning curve
  • Interface can be clunky
  • Limited customization