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Attio vs Make: 2026 Comparison

Attio Make
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Freemium (Free-$79/user/month) Freemium ($0-16.67/mo)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier