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Attio vs Paddle: 2026 Comparison

Attio Paddle
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. A merchant of record platform for SaaS companies handling payments, tax compliance, and subscription billing globally.
Pricing Freemium (Free-$79/user/month) Pay_per_use (5% + 50c per transaction)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Merchant of record
  • Global tax compliance
  • Subscription billing
  • Checkout
  • Invoicing
  • Revenue recovery
  • Analytics
  • Dunning
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Handles tax globally
  • Merchant of record
  • Easy setup
  • Revenue recovery
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • 5% transaction fee
  • Limited customization
  • Paddle branding on invoices
  • Payout delays