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Attio vs ServiceTitan: 2026 Comparison

Attio ServiceTitan
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. An all-in-one platform for residential and commercial field service businesses combining CRM, dispatch, and marketing tools.
Pricing Freemium (Free-$79/user/month) Subscription (Custom pricing)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • CRM
  • Dispatching
  • Marketing
  • Reporting
  • Mobile app
  • Payments
  • Pricebook
  • Inventory
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Comprehensive for field service
  • Strong dispatching
  • Marketing tools
  • Industry leader
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Very expensive
  • Complex implementation
  • Residential focus
  • Long onboarding