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Attio vs Split.io: 2026 Comparison

Attio Split.io
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. A feature delivery platform combining feature flags with experimentation and data-driven release decisions.
Pricing Freemium (Free-$79/user/month) Freemium (Free-custom pricing)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Feature flags
  • A/B testing
  • Targeting
  • Metrics
  • SDK support
  • Audit logs
  • Release management
  • Analytics
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Good experimentation
  • Metrics integration
  • Flexible targeting
  • Free tier
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Complex pricing
  • Less known than LaunchDarkly
  • Learning curve
  • Enterprise-focused