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Attio vs Umami: 2026 Comparison

Attio Umami
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. Umami is a simple and fast open-source website analytics alternative focused on privacy. It is self-hosted and provides essential web metrics without collecting any personal data.
Pricing Freemium (Free-$79/user/month) Free ($0)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Open-source
  • self-hosted
  • privacy-focused
  • real-time data
  • custom events
  • multi-site support
  • API access
  • lightweight
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Completely free
  • Privacy-focused
  • Self-hosted control
  • Very lightweight
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Requires self-hosting
  • Limited features
  • No official support
  • Basic reporting