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Attio vs Wave: 2026 Comparison

Attio Wave
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. A free accounting and invoicing software for small businesses and freelancers with optional paid payroll and payment processing.
Pricing Freemium (Free-$79/user/month) Freemium (Free (accounting) + paid add-ons)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Accounting
  • Invoicing
  • Receipt scanning
  • Bank connections
  • Financial reports
  • Payment processing
  • Payroll
  • Multi-currency
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Completely free accounting
  • Good invoicing
  • Easy to use
  • Receipt scanning
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Limited features
  • Payroll costs extra
  • Payment processing fees
  • No inventory management