Gifts

Culture

Reviews

Local Spots

Attio vs Whatagraph: 2026 Comparison

Attio Whatagraph
Overview A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration. Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+ marketing platforms for unified reporting.
Pricing Freemium (Free-$79/user/month) Paid ($199-custom/mo)
Key Features
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
  • Cross-channel reporting
  • automated reports
  • custom branding
  • 40+ integrations
  • report templates
  • data blending
  • live dashboards
  • API access
Pros
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
  • Great for marketing agencies
  • Beautiful report templates
  • Easy automation
  • Good white-labeling
Cons
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record
  • Expensive
  • Limited to marketing data
  • Basic data manipulation
  • Fewer integrations than some competitors