| Overview |
A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Freemium (Free-$23/1K MAU) |
Paid (Custom pricing) |
| Key Features |
- Universal Login
- Social connections
- MFA
- Passwordless
- SSO
- RBAC
- Breached password detection
- Extensibility
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Comprehensive auth solution
- Many social providers
- Good documentation
- Flexible rules
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Expensive at scale
- Complex pricing
- Can be overkill
- Okta acquisition concerns
|
- Expensive
- Complex setup
- Requires training
|
