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Auth0 vs Close: 2026 Comparison

Auth0 Close
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. A CRM built for inside sales teams with built-in calling, email, and SMS to help close more deals faster.
Pricing Freemium (Free-$23/1K MAU) Subscription ($49-$139/user/month)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • Built-in calling
  • Power dialer
  • Email sequences
  • SMS messaging
  • Pipeline view
  • Smart views
  • Custom activities
  • Reporting
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Excellent built-in communication
  • Fast and responsive UI
  • Great for inside sales
  • Powerful search and filtering
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Expensive for small teams
  • Limited marketing features
  • No free plan
  • Not ideal for field sales